In today's fast-paced digital world, businesses that aren’t using video content as part of their marketing strategy are falling behind. With the inescapable reach of platforms like TikTok, Instagram Reels, YouTube, and even Facebook, video has become the most powerful tool for reaching, engaging, and converting customers. Whether you're a startup or an established brand, implementing high-quality video content can dramatically boost your brand visibility, customer engagement, and sales conversions. At this point, you really can’t afford to not be creating content.
Why Video Marketing Matters
Video content is no longer optional—it's essential. According to HubSpot, 91% of businesses use video as a marketing tool in 2023, up from just 63% in 2017. It’s not hard to see why:
Video marketers get 66% more qualified leads per year (OptinMonster).
88% of consumers say they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl).
Social video generates 1200% more shares than text and image content combined (Wordstream).
These numbers show that video content doesn't just attract attention—when implemented properly, it drives mega results.
Boosting Your Social Media Presence with Video
It doesn’t matter if you sell products or services, are B to B or B to C, social media is where your audience lives. Whether it's Instagram, Facebook, TikTok, LinkedIn, or YouTube, video content is the most engaging format across all platforms. Here's how businesses are using video to grow:
Short-form videos (15–60 seconds) like Reels and TikToks are ideal for quick, impactful storytelling and staying relevant during these brutally competitive times.
Podcasts and video interviews help build thought leadership and brand authority.
Behind-the-scenes videos, tutorials, on boarding, training, product demos, and testimonials enhance transparency and trust. They can help you grow internally as well as externally.
Creating a consistent stream of engaging, branded video content helps businesses build strong online communities and turn followers into loyal customers.
Converting Views into Sales
One of the strongest advantages of video content is its ability to convert viewers into customers. Videos can guide potential customers through the sales funnel more effectively than static content. For example:
Landing pages with videos can increase conversion rates by up to 80% (Unbounce).
Consumers are 64% more likely to purchase a product after watching a video about it (Animoto).
Email campaigns with video see a 200–300% increase in click-through rates (Forrester).
By combining storytelling, emotion, and information in a single format, video simplifies decision-making for your customers.
Different Formats, Different Results
At Neuway Media, we can help you with a wide range of content formats to match your business’ goals. Here are just a few examples:
🎬 Promotional videos: Highlight your brand’s unique value proposition. Perfect for a landing page. If you sell a flagship product or service, this is for your business.
🎙️ Podcast video production: Showcase thought leadership while expanding your reach on platforms like YouTube and Spotify. Highly recommended for businesses like law firms, healthcare professionals, and financial advisors. These can be “clipped” into dozens of bite sized shareable shorts as well.
📱 Social media content: Short, engaging clips designed to go viral. Especially great for consumer/lifestyle brands. Stay on your customer’s minds and establish your brand identity!
🎥 Corporate videos: Professional content for internal training, investor pitches, B to B marketing, and more. Equally great for startups and massive corporations alike. If you showcase at conferences, this is a must.
⭐ Customer testimonials: Build credibility and showcase real results. Leveraging UGC (user generated content) is the leading technique to build trust with your audience, and we can help you produce these the right way, nailing authenticity and tone with our years of experience in the space.
With a well-planned video content strategy, you can create an ongoing presence that keeps your business top of mind for potential customers.
If this all sounds like a lot of work, that’s because it is. But don’t worry, we’re here to take all this work off your hands! How convenient, huh? ;)
If you’re thinking of finally taking video strategy seriously, shoot us a message and tell us a bit about yourself. What are your biggest goals? Have you ever been burned by a video company in the past? What is your company’s biggest pain point? What is your yearly marketing allowance and how do you currently spend it?
We’d love to get to know you better and then join a call with you to discuss how we can potentially partner together.