"Change Pays" Art Installation at the Oculus World Trade Center

In early March, we worked with the company S&P Global to shoot a short documentary piece about an art installation they had commissioned for the Oculus World Trade Center. The art installation was a forced perspective collage made of hundreds of dollars hanging in the air that spelled out “change” from one side, and “pays” from the other. Each bill had a female face printed on it. The campaign was made to inspire conversation about gender equality in the workplace and to stimulate positive change.

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This short documentary piece was a 6 day shoot in total. We filmed for 1 day in Lititz, Pennsylvania at the fabricator’s workshop; another day at the artist’s design studio in Brooklyn, New York; and then 4 consecutive days at the Oculus World Trade Center filming the installation and the reveal itself. We were fortunate enough to be able to use a tool we don’t often get to work with, the DJI Ronin 2 motorized gimbal system. This allowed us to get long, smooth tracking shots. Normally we use a Glidecam to get similar shots, but the Ronin, in combination with an Easyrig, allowed us to get these types of shots all day, every day without fatiguing at all. On the final day of filming, we brought out both RED cinema cameras that we own for the big reveal. We wanted to make sure we got as much coverage as possible of different people’s reactions to the art piece. This also allowed us to get a larger variety of footage. One camera covered all the moving shots and the other camera did the handheld or locked off shots, generally with a more telephoto lens.

The final video is 2 minutes long, and will be shared across all social media platforms. We filmed enough content for S&P Global to make multiple videos of varying lengths as they continue advertising this campaign. Below is the first video they released, a ~45 second teaser of the longer video shown above. This teaser includes an interview we did with the artist of the project, Michael Murphy:

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